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Z .f.:J , .: --,,# I N a . in N.. , ' '-, ' ''',#-'''''---- -'--- - ''''''.'"" -:''''''''',.:,:,,,":;,„,...„:1-t!;''''' i ''' . kitt t • 4 • 05/27/2003 12:03 9797643496 COCS DEVELOPMENT SER PAGE 02/05 SIGNS Neighborhood Commercial Districts depend heavily on effecti sign design and location Signs flay ar: important role in the appearance of urban commercial areas. The location and design characteristics of signs strongly influence people's perceptions of the district and its individual businesses. First impressions have a lasting influence, making it essential that the Northgate arca present an appealing image to potential customers, tenants and investors. Signc that are designed without regard for the surrounding architecture and piacemc.nt, can detract Emil m the district's o'. ' ,',i! appearance Signs should be scaled more appropriately to a pedestrian environment and designed to accQn1modat:: shoppers slt ulling along sidewalks and motorists driving at slowcr speeds Such a pace allows people to.take in more of their surroundings at a glance, r v . , � . j : 1:� • V _ This chain restaurant. in downtown IFt_ wort!. changes/ its This restaurant menu is buih into the side of the rigangs to teat nit 61 the context of the he:Ming building which allows pedestrians to view mem options without eliminating sid.walk space. The following types of signs are all encouraged; • Icon or graphic .signs; These are a type of sign that illustrate, by their shape, the nature of the business within. They are the easiest signs to read and are therefore well - suited to vehicular as well as pedestrian traffic, • Window signs: These are pedestrian onented. They allow for the majority of the display area to be open for pedestrian window shopping. These signs should not cover more than 33% of the window area ▪ Hanging signs: These are hung from sidewalk coverings or mounted perpendicular to the sidewalk. They are very effective for pedestrians. • Flush mounted signs; These are signboards or individual die -cut letters placed on the face of the buildings. Usually there is a recess or horii.nntal molded hand on the building that was designed to accommodate the sign • Perpendicular signs: These are hung from exterior facade of the building. This style 8 Norrhgxte Design Guidelines 7 tea,. 4 Ivai rF t• W 0 Z r, tili 1 , C Z O liiir 4 to 4 r g (1) , ors, , • C N 4 3 0 V ti 0 05/27/2003 12:03 9797643496 COOS DEVELOPMENT SER PACE 03/05 of sign is appropriate for the N.trilr4 area on a limited basis. No more than one porpendioulai sigh should be atlow,:,1 cycv. ±5 feet All perpendicular signs Flinulci be nuitl in s ize. V, -. { ''''t.\,, .....• -- .Mi a v, R`; t111'F .�......� —r r'j2 .�`'� , ry 5�.},�'e� 1 ~7� 65 R ' � ': b ; t ic i f , Ir ,, i<„, , ' { , 1 b it''' }' ' N , A,..., 7 i � j 1 - t 4 _ ,-=''I';';: u f x> r H 4 4F "f s :; i . , 7 C *'' , :'S ` s M � ' tt• ; ti .� hits " . DaG � I i I i Mew Il:ln g',Ing AI VIN are targeted at 1110 IT,: . Mk Crlrtlt11r1ation or :tats Mtn, iJCS A ptdetr,rl.1!■ ,.r l . lt_d slip vr1 a v olio itA AI 6% Placement and Design of signs • Si.,ns should relate in placement and ; to other building: elements. • Signs should not obscure other building elements such as windows, cornices, or i decorative details. • Sign material, style and color should compliment the building facade. • Individual shop signs in a single storl'rrrint should relate to each other in design, size, color, placement on the building, and lettering style_ • Wood or metal is recommended • Illuminated plastic signs are strongly discouraged. • Letters exceeding 14" in height are discouraged In pedestrian oriented areas w --- 4 NNrthgate Design Guidelines I